147 members currently inside The Auto Cartel Community

"I pissed away hundreds of thousands fixing what I built on the fly…"

$400K-a-month workshop owner reveals the business foundations he had to go back and fix… so the shortcuts from your first year don't cost you six figures later

See if I qualify → 30 minutes with my team. For workshop owners trading 3+ months and doing $10K+ a month.

You'll work through around 60 hours of content, join me for weekly live group calls, and learn alongside other owners at the same stage.

Workshop owners inside the Auto Cartel community

  • Red Dog Mechanix
  • Agnes Water Auto Repairs
  • Coasteer Automotive
  • Climax Suspension
  • Myall River Automotive
  • Like's Mechanical

You're trading. The phone's ringing. You've proven people want your work. But the structure, the marketing and the way you sell were probably thrown together on the fly because they had to be. Here's how to tighten them up while they're still cheap to fix.

I built this 4-month group programme for mechanics who've already opened their own workshop. You're trading. You're doing $10K+ a month. Now it's time to tighten up the business side nobody taught you during your apprenticeship.

Here's the problem

Being a good mechanic got your doors open. It won't fix what you built on the fly.

You opened. The cars are coming in.

You're doing $10K+ a month, and from the outside it looks like it's working.

But be honest with yourself for a second…

The business structure was sorted in a rush to get the doors open.

The marketing is mostly word of mouth and hoping the phone rings.

And "selling" is answering calls and hoping they say yes to the quote.

None of that is a crime. You built it fast because you had to.

Here's the bit nobody tells you:

The shortcuts from your first year don't hurt in your first year.

They bite later. When you're hiring. When you're growing. When they're expensive to undo.

I know because it happened to me.

I couldn't be told in the early days. I made mistakes that cost me hundreds of thousands of dollars over the years, and I had to go backwards and fix things I should have set up right.

I built ABA so you can tighten up those foundations now, while it's still cheap to do.

See if I qualify →

Introducing

Auto Cartel Business Academy

My 4-month group programme for workshop owners who are open, trading, and ready to tighten up the business side.

You already know how to do the mechanical work.

What I want to help you with is everything that's now sitting on your shoulders because the workshop is yours.

Business & entity setup

Most of us picked a structure in a hurry to get open. I'll help you understand the foundations behind how your business is set up, so you can make better decisions before they get harder to change.

Marketing yourself

Word of mouth got you here. I'll show you how to present yourself and your workshop to the right people, so you're not relying on whoever happens to walk in.

Selling yourself

I'll help you communicate what you do and why someone should choose your workshop. On the phone, at the counter and in the quote.

I'm not here to promise you perfect results.

I built this to give you the roadmap I wish I'd had in my first few years.

What you get

Four months. Three core parts.

Around 60 hours of content

Four months of access to the Academy training. I take you through the business foundations I believe matter once your workshop is up and running, including entity structure, marketing yourself and selling yourself.

Weekly live group calls with me

Bring the questions that come up in your own workshop that week. I'll answer them, talk through what other members are dealing with, and help you think through the situations you're facing.

The Auto Cartel Skool community

You'll join the Auto Cartel community, currently 147 members. Somewhere to ask questions and learn alongside other owners at a similar stage.

ABA is group-only

There's no one-to-one support inside the Academy.

Auto Cartel Business Academy

The business side of workshop ownership, laid out in one place.

4 months of group training & support

Work through the content, bring your questions to my weekly live group calls, and learn alongside the Auto Cartel community while your business is still young enough to fix the foundations properly.

  • ~60 hours of content
  • Weekly live group calls with me
  • 147-member community
  • Group-only programme
See if I qualify → My team will walk you through pricing and payment plan options on the call.

This is for you if…

I built ABA for owners in their first few years of trading.

You've been trading for at least 3 months and the workshop is properly up and running.

You're doing $10K+ a month, but you know some of the foundations were built on the fly.

You're looking back at how you set things up and realising there are parts you need to tighten up, change or go back and fix.

You'd rather learn from someone who's already paid for the mistakes than pay for them yourself.

This isn't for you if…

You haven't opened your workshop yet

You're currently working as an employee mechanic

You've been trading less than 3 months, or you're doing under $10K a month

You want one-to-one coaching (that's a separate Auto Cartel pathway)

You're after someone to do it for you, or a guaranteed result

Why now?

Because the decisions you made to get open are still running your business today.

How it's structured. How you market yourself. How you sell yourself.

Every month they stay as they are, they get a bit harder and a bit more expensive to undo.

That's why I built ABA for this stage. Early enough that fixing the foundations is still cheap.

Why I built ABA

“I want more cash coming in before I spend on this.”

James Hayes

Fair.

I understand that.

When you're early in the business, every dollar already has somewhere to go. Wages. Parts accounts. Rent. The next bit of gear you need.

I've been there.

But your business keeps running on whatever foundations you've got right now, whether you look at them or not.

I opened my own workshop and learned the business side the expensive way.

I made wrong decisions. I had things I needed to go backwards and fix. And over the years, some of those lessons cost me hundreds of thousands of dollars.

I didn't have someone laying the business side out for me in my first few years. A lot of it came through trial, error and experience.

That's why I built ABA.

I'm not promising you a certain result. I want to give owners in their first years a clearer roadmap than the one I had.

  • Real workshop experience
  • Weekly group access with me
  • 147-member community

From the Auto Cartel community

Hear from workshop owners inside Auto Cartel.

Real experiences from mechanics and workshop owners in the Auto Cartel community.

Daniel DeaseyRed Dog Mechanix
Carey & LindaAgnes Water Auto Repairs
Sonia & DavidCoasteer Automotive & Climax Suspension
Ben van der LindenMyall River Automotive
Becky & LikeLike's Mechanical

Before you book the call

Fix the foundations now, before they get expensive to fix later.

Frequently asked questions

Frequently asked questions

How much does ABA cost?

Pricing is discussed on the call once my team understands where you're at and whether ABA is the right fit. We'll also talk you through the payment plan options.

Who is ABA for?

Workshop owners who've been trading for at least 3 months and are doing $10K+ a month, but know parts of the business were built on the fly.

I haven't opened yet. Can I join?

Not yet. ABA is built for owners who are already trading, because the training and the group calls work on the real business you're running. Come back once you've been open 3+ months and you're doing $10K+ a month.

I'm still working as an employee mechanic. Is this for me?

Not right now. ABA is for people who already own and run their workshop.

I'm trading, but doing under $10K a month. Can I still join?

Not at this stage. We've set the bar at $10K+ a month so everyone in the group is working on the same kind of problems.

Is ABA one-to-one?

No. ABA is group-only. You get the training, my weekly live group calls, and the Auto Cartel Skool community.

How long do I have access?

Four months.

How much content is inside?

Around 60 hours.

What does ABA cover?

The business side of running your workshop properly, including entity structure, marketing yourself and selling yourself.

What happens after four months?

You keep applying what you've learned. If you reach a stage where you want more hands-on support, Auto Cartel has a separate one-to-one pathway for businesses ready for that level of support.

Ready to see if ABA fits where you're at?

You've already proven you can build a workshop.
Now let me help you build the business properly underneath it.

I built ABA so you can learn from what running my own workshop has taught me, while you're still early enough to fix the foundations cheaply.

For workshop owners trading 3+ months and doing $10K+ a month. My team will talk through where you're at and whether the Academy fits.

Book a call

See if ABA is right for you

ABA is for workshop owners trading 3+ months and doing $10K+ a month. Answer a few quick questions and my team will be in touch.